WHO WE ARE

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Hi, We're
Astha and Lydia.

Lydia (an LA native) and Astha (an India native) are lifelong friends who completed school together in Paris. After both working for large beauty corporations, they reconnected after realizing they weren't happy with how things were running. 

This is how we imagined our ideal store experience.

No flashy marketing.     No decision fatigue.   Supporting a Small Business.

Welcome to
Our Vision.

We are constantly experimenting with how subjective skin can be the future of the beauty industry - how much can we diverge from the status quo while still connecting people to amazing new brands. 

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